Drive More Qualified Sales Conversions

Drive More Qualified Sales Conversions
Nurture, Measure and Get Action from Your Lead Gen Programs

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If it’s your job to create and nurture measurable, actionable interest in your brand — all while lowering your cost per lead and increasing your company’s ROI across channels — that’s one tall order. You face a unique set of challenges if your target market is the trucking industry.  Not only must you source hard-to-find prospects but you must also grab their attention, keep them engaged, and ultimately spur them to action in making a purchase. Here are a few tips for effective lead generation from our experts at FleetSeek:

  • Segment, segment, segment: This means not blasting your database with every email. Segment your lists based on title, geographic location, or behavior activity (webinar attendees, white paper downloads, web visitors, etc). Know your audience!
  • Be relevant and target the engaged: Sending relevant content to your most engaged contacts will result in higher conversion rates.
  • Test, test, test: Test different aspects of your promotion. For instance, with an email, test subject line, personalization, layout (HTML vs. text or button placement), and content. What your audience reacts to might surprise you.
  • Social media and SEM: Integrate social media and search engine marketing into your marketing strategies to help drive traffic to your site.
  • Nurture: Lead gen isn’t just about quantity, it’s about quality. Lead quality requires finding the right buyers at the right time. On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.
  • Be innovative: Don’t adhere to status quo − be innovative in all aspects of lead generation. Is there a better way to target? Better way to build a form? Is there a unique message or content or type of asset that resonates with your reader? What analysis can you do to better achieve your goals?