Put Research Into Action How to Use Data Effectively When Researching Fleets

Put Research Into Action
How to Use Data Effectively When Researching Fleets

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When used effectively, data on fleets can be a powerful tool to educate stakeholders, inform decision makers and to track changes in market or business conditions. Accomplishing these goals requires strategic communication of data results.

For many stakeholders, data can be overwhelming and can lead to a lack of engagement or tuning out. To make data come alive, communicate data to your audience by grounding data in real life, easy to understand examples and scenarios.

Here are some steps to consider for getting the most out of your research efforts:

Step 1: Select relevant data points to anchor your research program or policy. For example, a company that provides fleet management systems is interested in installing their programs in used vehicles with more than 75,000 miles. Fleet profiles in FleetSeek reveal usage statistics such as number of vehicle miles, or number of drivers. By evaluating vehicle wear and tear data they can pinpoint fleets that can benefit from preventative maintenance software which helps minimize vehicle breakdowns and costly repairs.

Step 2: Frame your message and consider your audience. Know what points you want to get across and communicate research findings in a clear and concise way, with relevance. A CEO will benefit from topline data that will help them understand how it impacts business, good or bad. On the other hand, a product developer may want to know specific data points such as how many hazmat trucks and trailers are operating in the western region of the United States.

Step 3: Translate the data into a meaningful concept. In trucking there are many scenarios where FleetSeek data can help and Insurance is one of those areas. For-Hire trucking companies with DOT authority operating in interstate commerce require insurance meeting minimum levels of coverage. These companies can be recognized by having a Motor Carrier Number in addition to a DOT Number as part of their identifying information. With FleetSeek you can track various facts on carriers’ insurance coverage such as BIPD (Bodily Injury and Property Damage), Bonds, Cargo Insurance, Trusts and policy expiration dates. Insurance providers looking to upsell fleets with expanded coverage can use this data for their compliance analysis.

Step 4: Present your findings clearly. Simplicity is essential! Find a way to discuss your data in the most concise way possible. Consider using a graphic or picture, but only if it brings more clarity to your point and does not distract the audience. Making a simple, concise point will speak volumes about the needs of your specific population.

Perhaps the most important part of research is collecting relevant and informative data. When gathering data in FleetSeek you have many different search options by which fleet records can be accessed. You can search fleet and company operating characteristics such as: Fleet size, driver profile, safety measures, trailers and types, industry groups, SIC classes and GVW weight classes. To narrow down specific details, there are more than 40 search filters that can be applied. Fleets can be found individually by: Name, DOT or MCN number and searches can be conducted by:

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  • State
  • Province
  • County
  • Zip/Postal
  • Radius around a City or Zip
  • Fleet Size
  • Mileage
  • Number of Drivers
  • CSA BASIC scores
  • Safety Ratings
  • Trailer Type, Carrier/Fleet Type
  • Insurance Information
  • Industry Served

More than one filter can be used at the same time. For example, you can search for all fleets in (1) numerous Western states with (2) total vehicles over a certain number using only (3) a couple of trailer types hauling (4) only a few particular commodities.

A majority of the filters may be used in combination with each other. But some criteria, with too many filters selected, will return a single company or very small groups, such as Company name for example. Combining them with other criteria may result in “No Records Found.” A Company name and a DOT number that doesn’t apply to that company will produce “No Records Found.” A For-Hire company searched for in the Private Fleet Directory will be a “No Records Found.” So the trick is to start wide with your searches and narrow down the results by applying filters.

As usual, if you have any questions on how to conduct searches in FleetSeek, or best practices in applying filters or collecting data on fleets, don’t hesitate to give our support team a call at: (888)-665-9887 or email us at fleetseek@fleetseek.com.

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