RESEARCH

Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Ongoing eListening

Our Social Media eListeningTM services give your company continued benchmarking and strategic analysis to provide comprehensive social media marketing measurement, and strategy revision recommendations.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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Custom Research

Our expertise in research has helped clients introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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DIRECT MARKETING

Penton SmartReach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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CONTENT

White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Essential Guides

Essential Guides enable your company to provide valuable content to your buyers in a manner that positions your company as a thought leader. Powerful content without the pitch!

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Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Top 10 Cards

Top 10 Cards are brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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eNewsletters

Highly engaging editorial content that we market to Penton audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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eBooks/Digital Magazines

Featuring rich content, eBooks and Digital Magazines are employed to establish you as an authority in your industry. Added to our site or yours, they are a great way to bring in new traffic and generate leads.

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Blog Content

Create an on-going discussion with your target markets. This service engages the audience and is a vehicle for audience members to leave comments and continue the conversation.

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Video Blog

Take your blog to the next level with video blogging.

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IdeaXchange

Penton’s industry influencer program connects Penton’s 16M professional users to its trusted brands, through dialogues with well-known and inspirational leaders. Regularly posted provocative thoughts and questions drive participation and debate among users. Targeted rich media advertising opportunities are available.

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EVENTS

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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Webinar+ Video

Add a realtime video feed to your webinar to add a human engagement element.

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Webinar+ Social

Social engagement plus the power of a webinar. Tell me I’m not dreaming. Use the power of social media to enhance your webinar.

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Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

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In Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

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DIGITAL AND SOCIAL

Social Monitoring

Social performance monitoring service provides monthly brand insights and campaign recommendations that drive content execution strategy and full success measurement. Our team goes far beyond standard social analytics, leveraging our expert teams to analyze content and reach data to create strategy recommendations that help optimize your content programs to drive better engagement and ROI.

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Monthly Search Engine Optimization

Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and in-depth reporting, giving you the knowledge and expertise to improve your search engine rankings and site performance.

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Website Builds

Our website design and development packages give you all the tools you need to succeed in today’s online marketplace. We understand the importance of starting with a clear marketing strategy and using leading design, technology and best practices to build a site that performs.

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SearchPressPro

You spend a lot of time and effort getting your press releases for new products and services just right – but are they being found? SearchPressPro helps your press release get found, and a whole lot more.

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Pay Per Click (PPC)

Our paid search marketing campaigns provide you with a digital marketing campaign designed to deliver results. We begin with thorough campaign and advertising setup, and move into monthly campaign management and continuous optimization efforts.

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SEO/PPC Combo

This service is designed to help attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings around keywords that are core to your business.

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LEAD NURTURING

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

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Webinar Lead Touch

Gain greater return on your Webinar investment by engaging leads immediately after your event. Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action.

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Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

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Event Lead Engagement Program

Increase the pre-event buzz and drive traffic to your event. The Event Lead Engagement Program also enables the conversation to be continued after the event and will help gain insights into customer intent and readiness to purchase.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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